This hairdryer holds a lot of power in less than 1 pound. The 1800W EcoDrive brushless motor is 50% more powerful than a standard motor, so it can dry hair in less than 10 minutes—all while using 75% less energy. Volcanic MX, a proprietary mixture of volcanic rock and our signature mineral complex, styles hair with moisturizing heat. Infusing moisture into the strands and sealing the cuticle for 10X’s the shine and 10X’s the styling power.
For smoother blowout on curlier hair, towel blot hair and begin drying immediately after product application using a flat brush. The high heat and rapid airflow of the 10X provides you the ability to style and dry faster than ordinary blow dryers.