WHAT IT IS
Ultra-violet pigmented shampoo that keeps blonde color light and bright.
WHAT IT DOES
Sending out an all-blondes-bulletin: this shampoo’s for you. Its ultra-violet formula stops brassiness in its tracks, so tones stay shiny, light, bright and as cool as you want them to be.
WHAT ELSE YOU NEED TO KNOW
Same Name, New Look!