WHAT IT IS
Color-preserving shampoo with UV filters and antioxidants to keep hair vibrant.
WHAT IT DOES
Immortalize your dye? Now that’s a contradiction we can really get into. So we’ve filled this faithful, sulfate-free formula with UV filters and antioxidants that protect against fading, free radical damage, silicone buildup and the dulling effects of hard water, giving your shade super staying power. Because when you’ve found the perfect color, it’s time to get serious about keeping it around.
WHAT ELSE YOU NEED TO KNOW
If you loved Keep Your Color Shampoo, Try This!