![Oribe Bright Blonde Essential Priming Serum](http://shopandreashogue.com/cdn/shop/files/BrightBlondEssentialPrimingSerum72dpi_{width}x.jpg?v=1720659429)
An essential first step when caring for blonde hair. Specially formulated with violet and pearlized pigments, our brightening serum tones and eliminates brassiness while replenishing moisture and protecting up to 450°F. Hair is left restored, touchably soft and lit from within.